5 tips to get started in podcast advertising

At this point, it’s been well documented that podcasts are having their moment. As the chief marketing officer of an audio and podcast advertising agency, I’ve seen explosive growth in content, listenership and investments in the medium, as well as the brands that are recognizing podcasts can be a helpful way to sell their products and services. With that, here are a few starting tips if you're interested in advertising in the space:Create an optimal budget.Have enough budget set asi