5 Mantras for the Modern Marketer From Walgreens’ Global CMO

PALM SPRINGS, Calif.--Within 8 minutes of ordering Neosporin and Band-Aids, a consumer in Virginia had those items in hand, delivered by drone from a nearby Walgreens to his home. Your move, Amazon. It was no stunt--drone delivery is part of a pilot project the drug store chain launched this fall aimed at "redefining convenience," said...