5 lessons DTC and legacy brands can learn from each other

The ongoing buzz around direct-to-consumer (DTC) brands is well-deserved. Disruptive companies are identifying gaps in traditional retailers’ offerings and delivering solutions around desires consumers didn’t even know they had. DTC brands – also known as digitally native vertical brands – are shaking up markets, from cosmetics to cleaning products, and giving legacy brands a run for their money. There is a lot to admire about DTC companies, and their success isn&rsq