5 Adtech VCs Reveal What They’re Looking For and What They Avoid

2024 has been a volatile year for adtech funding. U.S.-focused adtech startups, once accustomed to snagging billions in venture capital annually, have raised nearly $360 million so far this year, putting it on track to be the industry's slowest year in over a decade, per Crunchbase data. That slowdown is due to market saturation, heightened...