4 Ways To Plan For Success In A Changing E-Commerce Landscape

Even before COVID-19, marketers had to scramble to keep up with the rapidly expanding and evolving e-commerce landscape. Now the pandemic has accelerated e-commerce growth at an astounding rate.According to data from Adobe, total U.S. online spending in May reached $82.5 billion, up 77% year-over-year – a jump that would have taken four to six years if past growth levels had remained steady. Though online sales slowed somewhat in June, after a monthslong boom, online spending was still $73