4 fallacies about influencer marketing that just won’t go away (but should)

Every once in a while, I get on my soapbox. The funny thing is, I have an actual soapbox that someone on my team bought for me years ago. I’ve tested it, and it holds my weight, so I’m beginning to think I should haul it out more often when I want to make a point.I’m on it today to talk about four fallacies that still perpetuate around influencer marketing. The fact that they are still circulating drives me crazy. It's important that these untruths no longer mislead businesspeo