3 ways brands and agencies can work better together

As brands from AAA to Zenith gathered at the Association of National Advertisers' "Masters of Marketing" conference, many attendees were quick to discuss the ideal client/agency model. Brands that have been around for decades and are looking for a fresh way to tell their story may go searching for a new agency partner. Others looking for a variety of ideas have turned to a mix of agencies to piece together the right plan. And some hot brands prefer a do-it-yourself approach, relying on