3 things you need to do immediately after earning press coverage

Companies like Airbnb, Birchbox and Lyft launched their businesses almost entirely on public relations. Instead of buying TV ads, they focused on creating a great product and cultivating relationships with reporters and media sites. Over time, small stories in small markets turned into bigger and more important coverage worldwide -- and the rest is history. PR can make your business famous overnight, but it’s up to you to keep it from being yesterday’s news.When Pressboard got starte