10 aspects of marketing that will never change

As media, technology and customer needs continue to grow and change, so too does the world of marketing. While certain marketing trends come and go, others have withstood the test of time.The members of Ad Age Collective have studied and experienced industry trends over the course of their careers. We asked a group of them to share some aspects of marketing they believe are here to stay. Below are 10 things about marketing that are unlikely to change, and what you can learn from them.1. Needing