NFL's Pink October More Unpopular Than Ever

RUSH: Well, what they'll tell you is that all of that pink that you see translates to sales of the items -- licensed merchandise -- on NFL websites, team websites, and in retail outlets where NFL gear is sold. I mean, even now to the point where the pink bow is on the football. So they'll tell you that's promoting sales of these units and that's where they'll tell you the dollars go.