Branded a Cheat

A recent issue of Forbes features a full-page ad for the consulting firm Accenture with Tiger Woods striding through tall grass. The tagline reads, “The road to high performance isn’t always paved.” To which the obvious rejoinder these days is “Sometimes it runs straight into a fire hydrant.” Jokes about Woods’s current woes come easy, but the story is not trivial—at least, not in terms of money. Woods has been the best-paid athlete in the world for almo