Those little typos and grammar errors in your emails make a big impression

I’m a cognitive psychologist who studies language comprehension. If I see an ad for a vacation rental that says “Your going to Hollywood!” it really bugs me. But my collaborator, Robin Queen, a sociolinguist, who studies how language use varies across social groups, is not annoyed by those errors at all.We were curious: what makes our reactions so different?We didn’t think the difference was due to our professional specialties. So we did some research to find out what mak