This is how Beyoncé and daughter Blue Ivy have boosted Primark’s sales… after shoppers go wild for matching family outfits

FROM Beyoncé and Blue Ivy posing in matching Gucci dresses, to Kim Kardashian and North stepping out in silver sequins, “twinning is winning” has never been so fashionable.
And one brand that’s noticed the effects of the growing trend is Primark, who this week revealed that consumer demand for matching family outfits has been huge.
Bey and Blue Ivy set the matching trendBeyonce.com
Bey and her eldest daughter have a habit of twinning their looks.
On Mother’s Day la