LYCRA® MOVES ATHLEISURE™ Platform

The Lingerie Journal
The Lingerie Journal - Lingerie Trends, News & Expert Advice“The LYCRA® brand stands for comfort, fit and freedom of movement. That’s what the athleisure category is all about — comfort, fit and freedom of movement. It’s just the perfect alignment for us and with our brand partners.” Pattie Ficorilli.
Athleisure is growing from a trend into a lifestyle for consumers leaving many in the intimate apparel world wondering how they can succes