Why companies should stop trying to be “AI-first”

Artificial intelligence has become a buzzword in the tech industry. Companies are eager to present themselves as “AI-first” and use the terms “AI,” “machine learning,” and “deep learning” abundantly in their web and marketing copy. What are the effects of the current hype surrounding AI? Is it just misleading consumers and end-users or is it also affecting investors and regulators? How is it shaping the mindset for creating products and services?