Why Brave and DuckDuckGo are cracking down on Google’s AMP

In the last few days, both the Brave browser and DuckDuckGo search engine announced features that actively block or bypass pages hosted on Google’s Accelerated Mobile Page (AMP) protocol. That sounds important — and it is — but what does it mean for you? In this story, we’ll break down what AMP is, and why Brave and DuckDuckGo are going on an offensive against it. First, the basics. What’s AMP? Google first introduced AMP in 2015 with an aim to make pages and artic