What Is Alt Text and Why Should You Use It?

When you’re building a website, images can be very useful resources. They help provide additional context for page content, break up text, add visual appeal to pages, and more.But an unoptimized image is only useful to someone who can see it. What happens when a visually impaired person accesses your site, or when Google’s algorithms try to crawl it for information? That’s why it’s important to optimize your images with alt text.
What is alt text, though, and how can it b