We reviewed the iPhone 13 with a series of haikus

Once a year I’m hit with an impossible question: how the hell do you review the new iPhone? Do you write for the tech-heads who obsess over every details? The broader public who may only upgrade their phone every few years? Sceptics? Fans? There’s simply no right way. Making this even trickier is the fact the devices are now incredibly mature. This year’s model (the iPhone 13 in case you didn’t get that from the headline) continues a series of iterative upgrades that str