Video calls make us less creative — but that’s no reason for your boss to force you back to the office
Video conferencing is making us dumber and less creative — and that’s according to science. A laboratory study by Columbia Business School’s Melanie S. Brucks and Stanford’s Jonathan Levav found that “video conferencing inhibits the production of creative ideas.” How’s that for a great excuse to keep your video turned off on your next Zoom call? The study found that “video conferencing hampers idea generation because it focuses communicators on a
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