This Giphy/Jif peanut butter collab over GIF pronunciation is a no-brainer

Sometimes you just look at a thing that suddenly exists and ask yourself “Holy shit, why didn’t someone think of this sooner?” So when I booted up Twitter this morning and saw a peanut butter jar with “GIF” written on the side, my jaw dropped because… holy shit, why didn’t someone think of this sooner? If you've ever called a GIF a JIF…we forgive you!!!! …but, so it never happens again, we've made some GIFs (and a collectible jar) with @J