There’s a multibillion-dollar market for your phone’s location data

Companies that you likely have never heard of are hawking access to the location history on your mobile phone. An estimated $12 billion market, the location data industry has many players: collectors, aggregators, marketplaces, and location intelligence firms, all of which boast about the scale and precision of the data that they’ve amassed. Location firm Near describes itself as “The World’s Largest Dataset of People’s Behavior in the Real-World,” with data repres