The two types of consumers you’ll need to woo this holiday season

As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and unpredictable ways. On one hand, personal safety and security are still top-of-mind for consumers, driving changes in everything from online shopping to brick-and-mortar store layouts and delivery models. On the other hand, despite a deep recession and a highly disruptive business environment, some retailers are flourishing. A starting point in approaching retailing in the