The shared economy comes to advertising

So, you want my attention? Then you’d better inform me, entertain me, or offer me something that has a real, clear, and immediate value. Preferably all of the above. While it is true that traditional advertising still generates plenty of revenue, the writing is on the wall as people’s attention spans – already very short – become even shorter, and we become ever more adept at ignoring blatant messages that are forcibly bombarded at us in the digital advertising arena. Th