Snapchat is offering prizes to complete challenges — let the games begin

One of the reasons for TikTok’s meteoric rise was people performing challenges on various themes. Now, Snapchat wants to replicate that success, and reward creators in the process as well. The company announced a program called Spotlight Challenges for creators to participate and win money up to $25,000: Snapchatters can win a share of the total prize amount available for each Spotlight Challenge, which will typically range from $1k to $25k, although occasionally we may make available a l