Scrappy UX research is the answer to your team’s time crunch issues

More often than not, it feels like UX research is under-appreciated and under-resourced in tech companies. Despite being a valuable activity, there is an overarching feeling that research can also be very time-consuming and expensive to conduct. Hence, product owners, whether at an established tech giant or an early-stage startup, may shy away from engaging in multi-month qualitative studies costing tens of thousands of dollars and instead jump straight to product building. Prioritizing design