Netflix minus 1M users in Spain over no-password-sharing policy
Netflix’s password sharing crackdown has cost it one million users in Spain during the first quarter of 2023, a new study by market research group Kantar has found. This translates to an approximately 15% decrease of its total users. The streaming platform introduced the new measures in Spain in early February, asking for a €5.99 monthly fee from users sharing their passwords with other households. According to Kantar, this is directly linked to the decline of the country’s use
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