Just how bad is it to have fake startup employees?

Last week on Growth Quarters we asked, do you really need a sales team to scale? This week we’re asking… do you even need real employees? App-based helicopter and charter flight booking platform, Blade Air Mobility says: nope. After performing a pointless catch-me-if-you-can exercise with reporters from Business Insider, last week the company finally admitted its spokesperson of three years, Simon McLaren, didn’t exist. The “jaded New Yorker, raconteur, college dropout