07-08-2021 12:00 via thenextweb.com

Is the cookie web tracker dying?

Cookies may be one of the most maligned parts of the internet, but they weren’t always so notorious. Back in 1994, a young man named Lou Montulli developed the cookie as a way for website operators to help users save work by remembering them across multiple visits. The humble idea quickly caught on and morphed into a tool for advertisers to closely track user behavior across the internet and target their ads appropriately. “When advertisements became popular, especially with Google
Read more »