Instagram will now pack ads into your Reels binges

In the movie Avengers: Endgame, Thanos says, “I am inevitable.” If you think of the internet, Thanos is ads. If you’re using a free product, it’s usually just a matter of time before ads creep into it. That is what’s happening with Instagram Reels — the company’s TikTok rival. Facebook is now introducing ads as long as 30 seconds in between Reels on the app. These ads will have a small “Sponsored” label with the advertiser’s name.