How I used app store optimization to get my game downloaded 2M times

A couple of years ago, I wanted to turn my theoretical app store optimization (ASO) knowledge into a working skill. So I decided to develop a mobile game. My goal was to validate the hypothesis that in the super-competitive mobile gaming market, you can launch a product that will grow into something large solely through organic traffic. Let me say right away that I validated this hypothesis: a mobile game we created over the weekend ended up amassing over 2 million downloads, and received over