EU slaps Amazon with record $887M fine over ad targeting practices

The EU has fined Amazon a record €746 million ($887m) for GDPR violations related to ad targetting. The decision stems from a 2018 complaint by French privacy rights group La Quadrature du Net, which alleged that Amazon’s ad targetting doesn’t obtain free consent from users. The ruling, which was issued by Luxembourg’s data protection authority (CNPD) on July 16, was disclosed by Amazon in a regulatory filing on Friday. The CNPD oversees Amazon’s operations in