Designers should understand users make most decisions without rational thinking

Did you know TNW Conference has a track fully dedicated to exploring new design trends this year? Check out the full ‘Sprint‘ program here. Do you view yourself as Mr. Spock when it comes to decision-making? Do you believe that you make decisions based on facts? That you consider relevant facts and make the best decision based on that? Yeah, you do. Right? And I guess you suspect where I am going with this… In this article, I will present some facts that will change