‘Companies must stop using Google Analytics,’ warns Swedish watchdog

In a significant first for Europe, Sweden’s privacy watchdog has fined two companies for transferring personal data to the US via Google Analytics. In addition, it is urging other firms to stop using Google’s web statistics tool. In response to allegations issued by digital rights organisation None of Your Business (NYOB), the Swedish Authority for Privacy Protection (IMY) audited four companies in total: CDON, Coop, Dagens Indusri, and Tele2. IMY found that personal data had indeed