Building an iOS app? Avoid these critical App Store roadblocks

Apple’s App Store is a holy grail for businesses, offering access to an audience of about half a billion people per week, according to the technology giant. But that doesn’t mean landing an app in the digital marketplace is easy. Apple has said it rejected almost 1 million new apps vying for inclusion in the App Store in 2020, along with nearly a million updates to existing apps. Building an app takes a big investment of time and money, so before you get the wheels turning for your