Analysis: TikTok soars and global social media users hit 4.5 billion

DataReportal‘s new Digital 2021 October Global Statshot Report – published in partnership with We Are Social and Hootsuite – is packed with impressive milestones. The top headline this quarter is that social media users have passed the 4.5 billion mark, but there are also big new numbers for internet users in China, TikTok’s active user base, and Facebook’s advertising audience. We’ve also got insights into podcast use around the world, the growing popul