5 cost-saving rules for startups to filter app advertising ideas to lower CPI

If your startup has an app, the fight for the user is a fun and creative process… but it’s also hard. App discovery doesn’t just happen on the app store; teams are competing for crafting the most compelling ads. Creative ideas for advertising do not come out of thin air — it is a systematic process that can be decomposed into various methodologies. But let’s be honest, startup founders and teams don’t always have that many resources to spend on applying spec