4 surprising lessons other startups can learn from this competitive ebike company

This week saw Dutch ebike brand Mokumono launch its latest two-wheeler, the Polder. It won’t surprise you to know that I get a lot of press releases and interview requests about new ebikes coming to market. There are plenty of ebikes being released, and plenty of big brands with lots of funding and strategies for consumer marketing. But I wanted to write about Mokumono for a different reason: they’re doing things differently, things that other ebike brands can learn from, or in fact