3 questions to ask before scaling or pivoting your business

You started with an idea. With hard work and a little luck, you secured your first round of funding and hired a few people. Fast forward a few years — you have your product, maybe some customers — you’ll inevitably ask yourself, “Is this working? Is now the time to go all-in and scale up my sales and marketing? Or do I need to pivot?” This is a question many founders run into early in their company’s life. As a leader at Atlassian and now Freshworks, I’