This Year’s Tour De France Features AR And Holograms

The 109th edition of the Tour de France is officially underway in Europe, marking the start of three weeks of competitive cycling featuring the world’s best athletes.
This year event organizers are offering fans a new way to experience the action using a combination of augmented reality (AR) technology and volumetric holograms.
Developed by Orange in collaboration with Immersiv.io and MATSUKO, Augmented Race 2022 is a unique companion experience that makes use of AR headsets to projec