The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” With the entrance of Apple Vision Pro, one such entity to follow suit is Stryker’s Mako, a robotic surgery group initially founded as a standalone company by Rony Abovitz, the founder and first CEO of AR unicorn Magic Leap.Abovitz founded Mako Surgical in 2004, and left the medical robot company whe