Snapchat’s AR Lenses Are About To Get Even Better

It’s getting even harder to distinguish AR from reality.
This week Snap Inc. introduced Ray Tracing support for its Lens Studio app, allowing developers to craft more realistic augmented reality (AR) Lenses. Ray Tracing is a rendering technique used to reflect light on digital objects. The result is more immersive AR experiences powered by the Snapchat app.The first brand to make use of the new technology is Tiffany & Co., a luxury design house based out of Manhattan, New York. The new