Snapchat Is Adding Paid Power-Ups To AR Lenses

Additional monetization options are on the way for Snapchat’s augmented reality Lenses.
Today marked the start of Lens Fest 2022, Snap’s annual developer conference centered around its global community of augmented reality (AR) creators. The company kicked things off with a bang earlier this morning with the reveal of a new feature that allows select developers to sell premium upgrades to their AR Lenses.According to Snap, users can purchase additional content—such as digital g