Pokémon GO Creator Niantic Launches AR Ads

Branded content appears in-game, promising an immersive advertising experience.Last week during the Cannes Lions International Festival, Niantic, creator of popular augmented reality (AR) mobile games such as Pokémon GO and Pikmin Bloom, announced the launch of Rewarded AR, an immersive ad format that allows players to interact with branded content using their smartphone camera. By moving around the real world, players can unlock exclusive rewards in-game.The AR advertising product was bu