Niantic Acquires WebAR Platform 8th Wall

WebAR technology could propel the AR industry to new heights.
Niantic, the company behind some of the most popular location-based AR experiences currently available (Pokémon GO, Pikmin Bloom), today announced that it has officially purchased the WebAR development platform 8th Wall in what could easily be one of the most important acquisitions this year.
8th Wall allows developers to craft complex interactive AR experiences accessible on a variety of up-to-date mobile devices. Unlike stand