Meta & BMW Are Taking In-Car XR To The Next Level

Last week, Mark Zuckerberg announced that Meta and the BMW Group have partnered to develop a research project focused on the integration of virtual and augmented reality (AR) into vehicles.
The partnership, which was first announced in 2021, aims to explore how this technology could be used to enhance passenger and driver experiences.This isn’t the first time we’ve seen VR technology used in passenger cars. Holoride has already begun offering its own version of in-car VR entertainmen