IKEA Teams With Meta To Launch An In-Store AR Game

The experience is available for a limited time in 21 IKEA stores throughout Sweden.Earlier this month, IKEA Retail Sweden launched a new augmented reality (AR) experience at select IKEA stores in Sweden. Developed in collaboration with Meta and Warpin Reality, Lilla Äventyret is an educational AR game inspired by IKEA’s BLÅVINGAD, a collection of underwater-themed toys made partly of recycled PET and plastic cleaned from the ocean.
The kid-friendly Instagram filte