IKEA Built A Massive 19-Foot Bag With AR Capabilities

The structure is meant to represent the company’s new brand platform, “Affordable Design. Endless Possibilities.”IKEA is no stranger to immersive technology. The Swedish furniture retailer has released numerous augmented reality (AR) experiences in the past, from an educational in-store game to a home decor app that allows you to “delete” furniture in your real-world space.
Now IKEA is using AR to promote a new brand platform highlighting affordability. In addition