Balenciaga Launches Educational AR Farming Game

High fashion, sustainable farming, and immersive technology collide.Balenciaga, a French luxury fashion house known recently for the humorous series of AI-powered memes (created by demonflyingfox) that turn famous film/television characters into drop-dead gorgeous runway models, has launched a new augmented reality (AR) experience designed to raise awareness around sustainable farming.First spotted by Adweek, the Balenciaga Regenerative Agricultural Experience uses AR technology to educate users