AR Technology Jockeys Its Way To Horse Racing Tracks

Will immersive technology win, place, or show at the track?
A Finnish-based technology firm called Immersal has developed an augmented reality (AR) system compatible with “horse racing tracks anywhere,” according to the company. Revealed at GITEX in Dubai, the app can be accessed via a mobile device or AR headset.
The technology works by layering virtual content over your real-world environment, thereby offering a more interactive and informative racing experience. This includes ever