Zyper, the marketing platform that connects brands with their ‘superfans’, raises $6.5M Series A

Zyper, the London-based marketing platform that connects brands with their ‘superfans’, has raised $6.5 million in Series A funding. The new round, which brings Zyper’s total funding to date to $8.5 million, is led by Talis Capital, with participation from Forerunner Ventures and Y Combinator.
Founded by Amber Atherton, Zyperhas built a platform that lets companies identify their top fans, and therefore advocates, on various social media. It then invites these communities of fa